One of the most common mistakes brands make is assuming creative is interchangeable across business models. SaaS companies are not e-commerce brands, and treating them the same in paid media, content, and conversion strategy can quietly stall growth. SaaS buyers require education, trust, and long-term consideration, while e-commerce shoppers are driven by immediacy, emotion, and product clarity.

In this article, we break down why applying the same creative playbook to both models often leads to underperformance, and how to build creative strategies that align with each customer journey, protect positioning, and drive real, measurable growth.