Brand strategy and creative direction designed to bring clarity, momentum, and meaning to your message, transforming how your audience experiences your work and ensuring your story lands with purpose and resonance.
Case Studies
DiamondBack Covers
Google Ads / Facebook Ads / TikTok Ads
Return Ad Spend 21.95
Lower Cost 70%
30-Day Revenue 5.36M
DiamondBack is famous for building the toughest and most rugged truck bed covers in the industry. Due to high inflation and an economic downturn in 2022, sales for new trucks and, therefore, demand for truck bed covers declined drastically. It was during this difficult climate that Adlantica took over DiamondBack’s marketing and advertising.
COPY & CREATIVE TESTING
Ad copy and quality of ad creatives have a tremendous impact on campaign performance. By taking a deep dive into studying and understanding DiamondBack’s ideal customers, I was able to craft compelling ad copy and design that matched the customer’s purchase intent. DiamondBack’s ad clickthrough rate soared from 1.10% to 6.17% in one month.
MARKETING AUDIENCE EXPANSION
Any audience or campaign can start to underperform and lose conversions without advance notice or reason. I introduced a culture of constantly testing new audiences, campaign types, placements, and bidding strategies so we were always prepared to pivot and maintain healthy performance.
ADVANCED CAMPAIGN STRUCTURE
DiamondBack’s Google and Facebook ad campaigns were being limited due to having the most basic and oversimplified setup. I noticed errors that are common even among experienced marketers. When I cleaned up DiamondBack’s accounts, erased internal competition within campaigns, removed wasted ad spend, and improved overall efficiency.
StoryBrand
Audience Research / Marketing Strategy / Facebook Advertising
Increased Ad Engagement 147%
Increased Click-Through Rate 100%
Lower Cost Per Lead 30%
StoryBrand is led by Donald Miller, a New York Times and Wall Street Journal bestselling author helping business leaders clarify their message. Although StoryBrand has a globally recognized framework and a loyal community of business owners, they faced the challenge of scaling their digital presence and converting more of their audience into active buyers of workshops, books, and online courses. They partnered with us to strengthen their marketing engine, refine their funnel strategy, and create campaigns that could translate their storytelling philosophy into measurable growth.
AUDIENCE RESEARCH
I identified missing audiences in the ad account and key messaging angles to drive better results. One major pain point for the audiences we found was that, they felt uncertain about their professional future due to lacking personal experience and knowledge. I adopted an optimistic messaging strategy that enhanced how they think and feel about themselves, their self-worth, and their self-image. Ad engagement increased by 147%.
FACEBOOK ADVERTISING
To unlock more ROI from advertising, I ran quick tests to discover what messages, creatives, and placements converted quicker and for less cost. I also created a top to bottom of funnel campaign strategy to deliver brand activation ads, product differentiation messages, brand consideration ads, and retargeting campaigns. Click-Through Rates increased 100%.
Roll Recovery
Google Ads / YouTube Ads / Meta Ads
Return Ad Spend 7.85
Higher Conversion Rate 96%
Lower Acquisition Cost 51.7%
Roll Recovery© is an industry-leader in performance recovery products designed to help athletes run, train, and move without pain. They reached out because, even though their previous agency was telling them everything was going well, the founder knew results could be a lot better and advertising dollars could be deployed more effectively.
ADVANCED ACCOUNT STRUCTURE
The Google account was only spending half of the daily budget due to poor account structure, lack of keyword planning, and lack of segmentation. I eliminated keyword stuffing in campaigns, segmented keywords into ad groups based on search intent, and wrote specific ad copy to increase clickthrough and conversion rates. As a result, search campaigns started spending the full daily budget and revenue grew by 267%.
PLACING GUARDRAILS ON ALGORITHMS
Over-reliance on PMax campaigns often leads to inefficient spend on irrelevant audiences and placements. Since guardrails were not placed over the AI, it began wasting tens of thousands of dollars on placements like Display Network with zero conversions. Stopping inefficient spend helped redirect ad dollars to the best performing campaigns.
CREATIVE TESTING
By conducting research about the customer’s pain points, success factors, and perceived barriers, I was able to design very specific ad creatives helping grow revenue by 100% in the first month. The best performing ad had a return on ad spend of 21.74.