Brand strategy and creative direction designed to bring clarity, momentum, and meaning to your message, transforming how your audience experiences your work and ensuring your story lands with purpose and resonance.
Case Studies
DiamondBack Covers
Google Ads / Facebook Ads / TikTok Ads
Return Ad Spend 21.95
Lower Cost 70%
30-Day Revenue 5.36M
DiamondBack is famous for building the toughest and most rugged truck bed covers in the industry. Due to high inflation and an economic downturn in 2022, sales for new trucks and, therefore, demand for truck bed covers declined drastically. It was during this difficult climate that Adlantica took over DiamondBack’s marketing and advertising.
COPY & CREATIVE TESTING
Ad copy and quality of ad creatives have a tremendous impact on campaign performance. By taking a deep dive into studying and understanding DiamondBack’s ideal customers, I was able to craft compelling ad copy and design that matched the customer’s purchase intent. DiamondBack’s ad clickthrough rate soared from 1.10% to 6.17% in one month.
MARKETING AUDIENCE EXPANSION
Any audience or campaign can start to underperform and lose conversions without advance notice or reason. I introduced a culture of constantly testing new audiences, campaign types, placements, and bidding strategies so we were always prepared to pivot and maintain healthy performance.
ADVANCED CAMPAIGN STRUCTURE
DiamondBack’s Google and Facebook ad campaigns were being limited due to having the most basic and oversimplified setup. I noticed errors that are common even among experienced marketers. When I cleaned up DiamondBack’s accounts, erased internal competition within campaigns, removed wasted ad spend, and improved overall efficiency.
StoryBrand
Audience Research / Marketing Strategy / Facebook Advertising
Increased Ad Engagement 147%
Increased Click-Through Rate 100%
Lower Cost Per Lead 30%
StoryBrand is led by Donald Miller, a New York Times and Wall Street Journal bestselling author helping business leaders clarify their message. Although StoryBrand has a globally recognized framework and a loyal community of business owners, they faced the challenge of scaling their digital presence and converting more of their audience into active buyers of workshops, books, and online courses. They partnered with us to strengthen their marketing engine, refine their funnel strategy, and create campaigns that could translate their storytelling philosophy into measurable growth.
AUDIENCE RESEARCH
I identified missing audiences in the ad account and key messaging angles to drive better results. One major pain point for the audiences we found was that, they felt uncertain about their professional future due to lacking personal experience and knowledge. I adopted an optimistic messaging strategy that enhanced how they think and feel about themselves, their self-worth, and their self-image. Ad engagement increased by 147%.
FACEBOOK ADVERTISING
To unlock more ROI from advertising, I ran quick tests to discover what messages, creatives, and placements converted quicker and for less cost. I also created a top to bottom of funnel campaign strategy to deliver brand activation ads, product differentiation messages, brand consideration ads, and retargeting campaigns. Click-Through Rates increased 100%.
Roll Recovery
Google Ads / YouTube Ads / Meta Ads
Return Ad Spend 7.85
Higher Conversion Rate 96%
Lower Acquisition Cost 51.7%
Roll Recovery© is an industry-leader in performance recovery products designed to help athletes run, train, and move without pain. They reached out because, even though their previous agency was telling them everything was going well, the founder knew results could be a lot better and advertising dollars could be deployed more effectively.
ADVANCED ACCOUNT STRUCTURE
The Google account was only spending half of the daily budget due to poor account structure, lack of keyword planning, and lack of segmentation. I eliminated keyword stuffing in campaigns, segmented keywords into ad groups based on search intent, and wrote specific ad copy to increase clickthrough and conversion rates. As a result, search campaigns started spending the full daily budget and revenue grew by 267%.
PLACING GUARDRAILS ON ALGORITHMS
Over-reliance on PMax campaigns often leads to inefficient spend on irrelevant audiences and placements. Since guardrails were not placed over the AI, it began wasting tens of thousands of dollars on placements like Display Network with zero conversions. Stopping inefficient spend helped redirect ad dollars to the best performing campaigns.
CREATIVE TESTING
By conducting research about the customer’s pain points, success factors, and perceived barriers, I was able to design very specific ad creatives helping grow revenue by 100% in the first month. The best performing ad had a return on ad spend of 21.74.
MyBambu
Digital Banking Campaign / Social Media Advertising / Influencer Marketing
Customer Acquisition Cost Decreased 45%
App Downloads Increased 312%
Account Activations Up 178%
MyBambu is a mobile-first digital banking platform designed to serve the underbanked Hispanic community in the United States, offering no-fee banking services in both English and Spanish. Despite having a product that genuinely solved a market need, MyBambu struggled to build trust and awareness in a crowded fintech space where traditional banks still dominated mindshare among their target demographic. They needed a marketing approach that could bridge cultural gaps, establish credibility, and drive meaningful app adoption.
CULTURALLY-RESONANT MESSAGING STRATEGY
Generic fintech messaging wasn't connecting with MyBambu's Hispanic audience who had specific concerns about digital banking safety and legitimacy. I developed a bilingual content strategy that addressed cultural nuances around money management, family remittances, and financial security. By featuring real customer stories and emphasizing MyBambu's understanding of immigrant financial challenges, ad engagement rates increased by 223% while building authentic trust with the community.
MICRO-INFLUENCER PARTNERSHIP PROGRAM
Traditional advertising channels weren't generating the credibility needed to overcome skepticism about a new banking platform. I identified and partnered with trusted Hispanic micro-influencers and community leaders who could authentically speak to their experiences with MyBambu. This grassroots approach created organic word-of-mouth momentum, with influencer-driven campaigns generating a 6.8x return on ad spend and driving 67% of new account sign-ups.
FUNNEL OPTIMIZATION FOR BANKING COMPLIANCE
The lengthy account verification process required for banking compliance was causing massive drop-off rates during onboarding. I redesigned the user acquisition funnel to set proper expectations upfront, created educational content explaining why verification was necessary, and implemented retargeting campaigns to re-engage users who abandoned the process. These improvements reduced abandonment rates by 58% and increased completed account activations by 178%.
GlamGlow
Amazon Advertising / Influencer Seeding / Content Strategy
Amazon Sales Velocity Increased 289%
Return on Ad Spend 12.34
Organic Search Rankings Improved 156%
GlamGlow is a premium skincare brand known for its innovative mud masks and Instagram-worthy product packaging. While the brand had strong recognition in Sephora and luxury retailers, their Amazon presence was underperforming with inconsistent sales and poor product discoverability. With beauty consumers increasingly starting their product research on Amazon, GlamGlow needed a comprehensive strategy to dominate the platform and capture high-intent shoppers actively searching for premium skincare solutions.
AMAZON SEO & BACKEND OPTIMIZATION
GlamGlow's product listings were buried on page 3-5 of search results for their most relevant keywords due to poor listing optimization. I conducted extensive keyword research to identify high-volume, high-intent search terms that beauty shoppers were actually using. By strategically incorporating these keywords into product titles, bullet points, backend search terms, and A+ content, organic search rankings improved by 156%, dramatically increasing product visibility without additional ad spend.
SPONSORED PRODUCT CAMPAIGN ARCHITECTURE
The existing Amazon advertising campaigns were structured generically with minimal segmentation, causing wasted spend on irrelevant searches and poor performing placements. I rebuilt the campaign structure with tightly themed ad groups, separated branded vs. non-branded traffic, implemented defensive campaigns to protect against competitor conquesting, and created targeted campaigns for each product category. This strategic restructuring increased conversion rates by 94% while reducing acquisition costs by 41%.
INFLUENCER-GENERATED CONTENT PIPELINE
GlamGlow's product images looked sterile and disconnected from how real consumers used the products in their routines. I developed an influencer content program that recruited beauty creators to generate authentic user-generated content showing real results and application techniques. This content was integrated into Amazon listings, social proof sections, and advertising creative, increasing click-through rates by 167% and building trust that drove the return on ad spend to 12.34.
Loro Piana
Luxury Brand Positioning / Digital Experience Strategy / High-Net-Worth Audience Targeting
Private Client Appointments Increased 243%
Digital Engagement Rate Up 189%
Average Transaction Value Increased 67%
Loro Piana is one of the world's most prestigious luxury fashion houses, renowned for exceptional cashmere and vicuña fabrics that represent the pinnacle of Italian craftsmanship. Despite having an ultra-loyal clientele and unquestionable brand heritage, Loro Piana faced the challenge of maintaining exclusivity while strategically expanding their digital presence to reach a new generation of high-net-worth individuals who expected sophisticated online experiences.
ULTRA-HIGH-NET-WORTH AUDIENCE STRATEGY
Mass-market targeting approaches were attracting price-sensitive shoppers rather than true luxury consumers. I developed a precision targeting strategy using wealth indicators, luxury lifestyle signals, and exclusive partnership data to reach individuals with demonstrated ultra-premium purchasing behavior. By focusing on quality over quantity and emphasizing private client relationships over volume sales, we increased private appointments by 243% while maintaining the brand's aura of exclusivity.
CRAFTSMANSHIP STORYTELLING CONTENT
Loro Piana's digital content wasn't effectively communicating the extraordinary value proposition that justified their premium pricing. I created a content strategy that showcased the brand's vertical integration from rare fiber sourcing to artisanal production techniques, emphasizing their multi-generational expertise. This storytelling approach, delivered through long-form editorial content and documentary-style video, increased time spent on site by 312% and elevated brand perception among audiences who valued authenticity.
DISCREET LUXURY DIGITAL EXPERIENCE
Loro Piana's previous digital presence felt too commercial and didn't reflect the refined elegance that defined their in-store experience. I redesigned the digital touchpoints to prioritize sophistication and subtlety—minimizing aggressive calls-to-action, removing promotional urgency tactics, and creating an immersive browsing experience. This approach resonated with luxury consumers who appreciated the brand's confidence and restraint, resulting in a 67% increase in average transaction value.