All tagged Marketing Attribution
Most marketers are flying blind because their attribution is broken. You're crediting last-click conversions, ignoring touchpoints that actually drove the sale, and making budget decisions on incomplete data. I've managed campaigns with budgets up to $300K+ monthly, and here's the truth: attribution isn't just about tracking, it's about understanding the customer journey so you can invest in what works. Single-touch models oversimplify. Multi-touch models often create more confusion than clarity. In this post, I break down how to build practical full-funnel attribution models that reflect reality and show you how to use that data to optimize spend, prove ROI, and scale profitably without guessing which channels deserve credit.
You're tracking 20+ metrics, spending hours in analytics, and still can't answer the one question that matters: "Is this working?" The problem isn't lack of data, it's data overload. When everything is a priority, nothing is. I've audited countless ad accounts where brands optimized for clicks when they needed conversions, celebrated engagement when they needed revenue, and made decisions based on metrics that had zero correlation with growth. The solution isn't more sophisticated tracking, it's radical focus. In this post, I reveal which metrics deserve your attention at each growth stage, which ones are distracting you from real progress, and how to build a lean measurement system that drives profitable decisions.
