CLAUDIA GIRALDO

BRAND / CREATIVE STRATEGIST

We are living in an unbelievably interesting time, the stakes and the opportunities are high, and the importance of combined content-driven strategies, brand development and story-telling are at the core of all communications success.

This is my passion - let's start creating!

Summary

Experienced and result driven brand and creative strategist with 9+ years in the fashion industry and a documented record of increasing market share and surpassing sales goals. Skilled in advertising operations, pre-press, print management, with a background in graphic design. Excellent marketing skills that include thorough product knowledge and the ability to convey all pertinent facts to customers, staff, and management. A strong media and communications professional that drives results. Consistently working to improve quality and efficiency by implementing practices and strategies to improve work flow.

“What drives me when I come into an organization is how I can leverage technology to fill the gaps to fully achieve the company’s goals”

My proven ability to oversee advertising strategies to generate revenue growth and realize substantial revenue increases characterizes my career accomplishments. These skills, combined with excellent communication and presentation talents, will allow me to greatly benefit your team.

CONTACT

Screen Shot 2020-10-18 at 1.51.52 PM.png

SKILLS

LANGUAGES

ENGLISH ◆◆◆◆◆◆◆

ITALIAN ◆◆◆◆◆◆◆

SPANISH ◆◆◆◆◆◆◆

HOBBIES

REFERENCES

Screen Shot 2020-10-18 at 1.31.31 PM.png

WORK EXPERIENCE

ADVERTISING PRODUCTION DIRECTOR | PEERLESS CLOTHING

2011-2021

•Manage 5 million dollars in advertising budget for multiple brands such as Ralph Lauren, Calvin Klein, DKNY, Michael Kors, Tommy Hilfiger among many more

•Implement, manage workflow, budget constraints, and approve creative developed by freelance designers and internal team

•Act as company liaison among media contacts, advertisers, and other associations to facilitate all advertising placements and performance reports on all media placed

•Create promotional videos using Final Cut Pro and Premiere Pro.

•Produce branding graphics, presentations, motion graphics, infographics and interface design

•Partner with team members to create new marketing tools and revenue streams

•Leverage advertising and marketing success to grow annual sales revenue over 40% in under five years

•Effectively manage multiple projects in a fast paced, ever changing environment and resolve production issues quickly to prevent time loss

•Own the full creative process from brief to production including clarifying creative goals, leading photo/video shoots, and managing production assets while coordinating with external production teams

•Develop project milestones and proactively manage completion through effective scheduling, persistent follow-up, and accurate tracking

•Inspect and sign off on all production work from my team to ensure all goals are met and creative quality is upheld to the highest standards

•Compile, design, and format all advertising imagery for multiple brands in publications such as Wall Street Journal, New York Times, Esquire, GQ, L’uomo Vogue and Details Magazine

•Manage two websites optimization and user flow. Upload and track content, visitor behavior and conversions using Google Analytics

•Stay well versed on latest digital asset management and workflow technological trends and innovations

•Manage digital media planning, tactics and measurement.

•Lead internal team through media planning, tactic selection, partner negotiation, campaign design, and measurement

•Oversee ad operations across assigned brands including pixel strategy, tag management and ad trafficking

•Collaborate with thinking of ways to streamline current processes to create efficiencies

•Coordinate with PR department to act on product placement opportunities in key channels

•Research and develop trends for upcoming design seasons

•Partner with team members to create new marketing tools and revenue streams

•Contribute design elements for ready-to-wear garments

•Brainstorm and pursue untapped business development tactics

•Develop marketing strategies and presentations for established labelsStay well versed on latest digital asset management and workflow technological trends and innovations

DIRECTOR OF OPERATIONS | The Lite Choice

2008-2011

•Oversaw the conversion process and grand openings of new franchisees

•Created and maintained the TLC website, blog and social media platforms

•Executed the development of new product lines.

•Oversaw the product quality and operations of over 40 stores counting over 120 employees and 30 million dollars in gross sales volume

•Created and managed a team that promoted the brand across multiple trade shows and events

•Produced consistent results in a fast-paced, evolving environment with the ability to multi-task and prioritize

COMMUNICATIONS MANAGER | Tasti D-Lite

2004-2008

•Produce and manage Tasti D-Lite’s social media platforms at the boom of social media

•Create and manage the official website

•Implemented market research, design, and product development.

•Respond to all costumer service inquiries

•Address costumer needs and concerns to continuously perfect service standards, quality, and profitability

•Proved strong ability to incorporate customer research, data, and business strategy into creative solutions