All in Paid Media

The Real Cost of Poor Creative in Performance Marketing (And How to Fix It)

The Real Cost of Poor Creative in Performance Marketing (And How to Fix It)

Claudia Giraldo
Performance Marketing, Creative Strategy, Paid Media

Most performance marketers obsess over CPMs and targeting while ignoring the biggest budget drain: poor creative. I've managed campaigns from $10K to $300K+ monthly, and the pattern is clear, weak creative doesn't just underperform, it actively burns money. It drives up CPA, accelerates ad fatigue, tanks ROAS, and erodes brand equity. The hidden costs go beyond low CTRs: wasted impressions on burned audiences, missed revenue opportunities, and long-term brand damage that makes future campaigns harder. In this post, I break down the real financial impact of poor creative and share the strategic framework I use to build ads that convert while protecting brand integrity, because you can't afford to choose between performance and creativity. You need both.

Meta vs. Google vs. TikTok: Choosing the Right Platform for Your Growth Stag

Meta vs. Google vs. TikTok: Choosing the Right Platform for Your Growth Stag

Claudia Giraldo
Digital Advertising, Funnel Strategy, Paid Media

Choosing between Meta, Google, and TikTok shouldn't be a guessing game, yet most brands make this critical decision based on trends or competitor activity rather than strategic fit. The result? Misaligned campaigns, disappointing ROAS, and budget drain. After years of testing and optimizing across all three platforms for businesses at different stages, I've identified clear patterns: certain platforms excel at specific growth phases. A bootstrap startup has different needs than a funded scale-up, and a mature brand requires a different approach entirely. In this post, I'll show you exactly how to match your growth stage with the right platform strategy, so you stop wasting money and start seeing real results.