All tagged Luxury Brands

From Luxury Fashion to Digital Marketing: Why My Background Makes Me Better at Performance Ad

From Luxury Fashion to Digital Marketing: Why My Background Makes Me Better at Performance Ad

Claudia Giraldo
Digital Marketing, Professional Insights, Marketing Leadership

Most performance marketers come from data-driven backgrounds, but my path was different. I started in luxury fashion, a world obsessed with aesthetics, brand storytelling, and emotional connection. When I transitioned into digital marketing, I quickly realized that my "unconventional" background wasn't a disadvantage; it was my secret weapon. While others focused solely on metrics and optimization, I understood something crucial: performance ads don't just need to convert, they need to captivate. In this post, I break down why my luxury fashion experience gives me an edge in creating high-performing campaigns that blend compelling creative with data-driven strategy.

Luxury Fashion Marketing in the Performance Era: Balancing Brand Prestige with Conversion

Luxury Fashion Marketing in the Performance Era: Balancing Brand Prestige with Conversion

Claudia Giraldo
Luxury Marketing, Brand Strategy, Fashion Marketing

A luxury Italian accessories brand faced a dilemma: their brand-building campaigns drove engagement but lacked measurable ROI. When they tried conventional performance marketing, discounts, aggressive CTAs, product-focused ads, sales increased 22% but brand perception dropped 18 points and customer quality plummeted. The CMO asked: "How do we drive conversions without cheapening our brand?" After implementing our luxury performance framework, they achieved 4.7x ROAS while improving brand perception by 12 points. Revenue jumped 67%, average order value rose 31%, and they attracted premium customers instead of bargain hunters.