All tagged Perfomance Creative

Why SaaS Companies Need Different Creative Than E-Commerce (And How to Get Both Right)

Why SaaS Companies Need Different Creative Than E-Commerce (And How to Get Both Right)

Claudia Giraldo
SaaS Marketing Strategy, Performance Marketing

One of the most common mistakes brands make is assuming creative is interchangeable across business models. SaaS companies are not e-commerce brands, and treating them the same in paid media, content, and conversion strategy can quietly stall growth. SaaS buyers require education, trust, and long-term consideration, while e-commerce shoppers are driven by immediacy, emotion, and product clarity.

In this article, we break down why applying the same creative playbook to both models often leads to underperformance, and how to build creative strategies that align with each customer journey, protect positioning, and drive real, measurable growth.

The Real Cost of Poor Creative in Performance Marketing (And How to Fix It)

The Real Cost of Poor Creative in Performance Marketing (And How to Fix It)

Claudia Giraldo
Performance Marketing, Creative Strategy, Paid Media

Most performance marketers obsess over CPMs and targeting while ignoring the biggest budget drain: poor creative. I've managed campaigns from $10K to $300K+ monthly, and the pattern is clear, weak creative doesn't just underperform, it actively burns money. It drives up CPA, accelerates ad fatigue, tanks ROAS, and erodes brand equity. The hidden costs go beyond low CTRs: wasted impressions on burned audiences, missed revenue opportunities, and long-term brand damage that makes future campaigns harder. In this post, I break down the real financial impact of poor creative and share the strategic framework I use to build ads that convert while protecting brand integrity, because you can't afford to choose between performance and creativity. You need both.