All tagged Storytelling

The Future of Performance Marketing: Combining Human Storytelling with AI Intelligence

The Future of Performance Marketing: Combining Human Storytelling with AI Intelligence

Claudia Giraldo
Performance Marketing, AI & Marketing Strategy, Digital Advertising

The future of performance marketing is not a battle between human marketers and artificial intelligence, it is a strategic collaboration between the two that unlocks stronger, more scalable results. The highest-performing campaigns today are built on human insight, emotional intelligence, and creative judgment, amplified by AI’s ability to generate scale, speed, and advanced pattern recognition across platforms. This article explores how modern marketing teams and agencies can combine human storytelling with AI execution to achieve faster testing, smarter optimization, and sustained competitive advantage, without sacrificing strategy, creativity, or long-term brand integrity.

From Luxury Fashion to Digital Marketing: Why My Background Makes Me Better at Performance Ad

From Luxury Fashion to Digital Marketing: Why My Background Makes Me Better at Performance Ad

Claudia Giraldo
Digital Marketing, Professional Insights, Marketing Leadership

Most performance marketers come from data-driven backgrounds, but my path was different. I started in luxury fashion, a world obsessed with aesthetics, brand storytelling, and emotional connection. When I transitioned into digital marketing, I quickly realized that my "unconventional" background wasn't a disadvantage; it was my secret weapon. While others focused solely on metrics and optimization, I understood something crucial: performance ads don't just need to convert, they need to captivate. In this post, I break down why my luxury fashion experience gives me an edge in creating high-performing campaigns that blend compelling creative with data-driven strategy.