All in Brand Strategy

The AI Your Marketing Stack Runs On Is Now a Security Problem. Brand Leaders, Pay Attention

Claudia Giraldo
Brand Strategy, Performance Marketing, Creative Direction, Marketing Leadership, Case Studies

Anthropic just released Claude Mythos Preview , a frontier AI model so capable at finding software vulnerabilities that it's been restricted to vetted security partners only. It's already uncovered a 27-year-old bug in OpenBSD and hundreds of zero-days in code the entire internet depends on. Here's why every Brand Director and marketing leader should care, and the five-step framework I'm using to vet vendors in my own agency and for clients right now.

Luxury Fashion Marketing in the Performance Era: Balancing Brand Prestige with Conversion

Claudia Giraldo
Luxury Marketing, Brand Strategy, Fashion Marketing

A luxury Italian accessories brand faced a dilemma: their brand-building campaigns drove engagement but lacked measurable ROI. When they tried conventional performance marketing, discounts, aggressive CTAs, product-focused ads, sales increased 22% but brand perception dropped 18 points and customer quality plummeted. The CMO asked: "How do we drive conversions without cheapening our brand?" After implementing our luxury performance framework, they achieved 4.7x ROAS while improving brand perception by 12 points. Revenue jumped 67%, average order value rose 31%, and they attracted premium customers instead of bargain hunters.