All in Marketing Leadership

The AI Your Marketing Stack Runs On Is Now a Security Problem. Brand Leaders, Pay Attention

Claudia Giraldo
Brand Strategy, Performance Marketing, Creative Direction, Marketing Leadership, Case Studies

Anthropic just released Claude Mythos Preview , a frontier AI model so capable at finding software vulnerabilities that it's been restricted to vetted security partners only. It's already uncovered a 27-year-old bug in OpenBSD and hundreds of zero-days in code the entire internet depends on. Here's why every Brand Director and marketing leader should care, and the five-step framework I'm using to vet vendors in my own agency and for clients right now.

From Luxury Fashion to Digital Marketing: Why My Background Makes Me Better at Performance Ad

Claudia Giraldo
Digital Marketing, Professional Insights, Marketing Leadership

Most performance marketers come from data-driven backgrounds, but my path was different. I started in luxury fashion, a world obsessed with aesthetics, brand storytelling, and emotional connection. When I transitioned into digital marketing, I quickly realized that my "unconventional" background wasn't a disadvantage; it was my secret weapon. While others focused solely on metrics and optimization, I understood something crucial: performance ads don't just need to convert, they need to captivate. In this post, I break down why my luxury fashion experience gives me an edge in creating high-performing campaigns that blend compelling creative with data-driven strategy.