All tagged AI in Marketing

The AI Your Marketing Stack Runs On Is Now a Security Problem. Brand Leaders, Pay Attention

Claudia Giraldo
Brand Strategy, Performance Marketing, Creative Direction, Marketing Leadership, Case Studies

Anthropic just released Claude Mythos Preview , a frontier AI model so capable at finding software vulnerabilities that it's been restricted to vetted security partners only. It's already uncovered a 27-year-old bug in OpenBSD and hundreds of zero-days in code the entire internet depends on. Here's why every Brand Director and marketing leader should care, and the five-step framework I'm using to vet vendors in my own agency and for clients right now.

The Future of Performance Marketing: Combining Human Storytelling with AI Intelligence

Claudia Giraldo
Performance Marketing, AI & Marketing Strategy, Digital Advertising

The future of performance marketing is not a battle between human marketers and artificial intelligence, it is a strategic collaboration between the two that unlocks stronger, more scalable results. The highest-performing campaigns today are built on human insight, emotional intelligence, and creative judgment, amplified by AI’s ability to generate scale, speed, and advanced pattern recognition across platforms. This article explores how modern marketing teams and agencies can combine human storytelling with AI execution to achieve faster testing, smarter optimization, and sustained competitive advantage, without sacrificing strategy, creativity, or long-term brand integrity.